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7TH AFRICAN MARKETERS CONFERENCE & AWARDS
6 DECEMBER, 2024 | NAIROBI,KENYA
Marketing: What's Next
The Marketers Conference brings together Sales & Marketing professionals from Kenya and beyond to learn, share and discover the latest marketing techniques and tools in the marketing industry.
Who Should Attend
- Managing Directors/CEO
- Marketing Managers/Chief Marketing Officers
- Sales Managers/ Sales Executives
- Digital Marketing Managers
- Brand Managers
- PR & Media Professionals
Why Attend
- Discover the latest tools and techniques employed by marketers in the industry
- Learn, connect and share your experience with fellow marketers just like you
- Meet marketing experts that can help you address some of your organization’s biggest challenges
Events Featured
- Opening Plenary with Keynote Presentations
- User Presentations and Technology Sessions
- Exhibitions
Ksh 2,500
Recording
- Get Recording
- USD 25
Ksh 5,000
Early Bird
- In-Person
- USD 50
- Ends: 31 October, 2024
Ksh 10,000
Late
- In-Person
- USD 100
2023 Speakers & Judges
2023 Conference Program
Morning
| 7:00 – 08.00 | Registration | Purple Market |
| 8:00 – 08:10 | Introductions | Eunie Khimulu Nyakundi, Conference Moderator |
| 8:10 – 9:10 | Welcome Address | Victor Mutua, President, Top Marketers Club |
| 8:20 – 9:00 | Making Sustainability Human | Serah Katusia, CEO, Belva Group & Marion Mwangi |
| 9:00 – 9:20 | AI-Powered Programmatic: Shaping the Future of Digital Advertising | Betty Njiraini– Regional Manager, East Africa, Eskimi |
| 9:20 – 9:40 | AI-Driven Content Creation: Redefining Creativity in Marketing | Sam K. Mwangi – CEO, Socialmeds Digital |
| 9:40 – 10:00 | Brand | Andrew Alovi – Marketing and Operations Strategist, The Consulting Group |
| 10: 00 – 10:30 | Tea Break and Group Photo | |
| 10:30 – 11:15 | Reshaping Customer Engagement | Ananth Gudipati – CEO, Sukhiba
Judith Mungai – Head of Marketing East Africa, Godrej Consumer Products Limited Sneha Mehta – Co-Founder & Chief Executive Officer, Uncover Rahel Musyoki – Executive Strategy Consultant – Moderator |
| 11:15 – 11:35 | Using Generative AI in Digital Marketing: Opportunities and Challenges | Egline Samoei – Digital Marketing Strategist and Trainer, Brand Moran |
| 11:35 – 11:50 | Sustainability Marketing | Susan Makau – CEO, International School of Advertising |
| 11:50 – 12:10 | Sales & Marketing Love – Hate Relationship in 2024 | Edward Ndegwa – CEO, Smart Sales |
| 12:10 – 12:30 | Influencer Marketing | Barbara Nyambura – Content Manager, KCB Bank Kenya |
| 12:30 – 1:00 | The Evolving Role of Creativity in Brand Building | Carolyne Kendi – CMO, Absa |
| 13:00 – 14:00 | Lunch Break | |
Afternoon
| 14:00 – 14:40 | CMOs Round Table: AI.Automation.Sustainability (Panel Discussion) | Carolyne Kendi – CMO, Absa
Ananth Gudipati – CEO, Sukhiba Grace Murugi– Global Digital Strategist, Oxfam Ann Lucia Musau – CEO, African Elite Group – Moderator |
| 14:40 – 15:00 | Creativity with Precision: The role of data & technology in brand building | Waithera Kabiru – Africa Digital Hub – Lead, Diageo |
| 15:00 – 15:20 | AI and Sustainability | Samantha Kipury, Group Head of Media, Dentsu &
Barbara Abwoga,Creative Strategy Director & Sustainability Lead, Dentsu Kenya |
| 15:20 – 16:00 | Don’t make a human do a robot’s job: 5 reasons why AI will save us, not destroy us, in the future of work. | Moses Kemibaro, Founder and CEO, Dotsavvy |
| Rising Stars in Marketing Awards | ||
| 16:00 – 17:00 | Keynote Address | Chris Diaz, EBS, Group Director Bidco Africa |
| Closing Remarks & Departure | Victor Mutua, President Top Marketers Club | |
2023 Event Partners
Check Who Makes This Event Possible!
