2019 Proceedings – Marketers Conference

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THE MARKETERS CONFERENCE

5-6 DECEMBER, 2019 | NAIROBI, KENYA

Theme: Evolve Marketing

The Marketers Conference brings together Sales & Marketing professionals from Kenya and beyond to learn, share and discover the latest marketing techniques and tools in the marketing industry.

Proceedings

Evolution of Money Transfer- Ed Magema
PR & Marketing Communications-Paul Mwirigi
Sales Evolution -Victor Mwangi
Evolution of Marketing Mix-Navalayo Asembo
Brand Management Pawan Kumar Marella
Evolution of Customer Experiance – ICX

Events Featured

Opening Plenary with Keynote Presentations
User Presentations and Technology Sessions
Exhibitions

Speakers

Paul Mwirigi

Managing Director

Capital One Group

Doris Muigei

Business Development Manager

Shortlist

Rama Oluoch

Business Head

WPP-Scangroup

Rose Ronoh

Director, Trade Facilitation,

Kentrade

Victor Mwangi

Chief Commercial Officer

Sendy

Mwihaki Wachira

Head of Marketing

Haco Industries

Timothy Oriedo

Co-Founder

Predictive Lab

Jerry Jariwalla

CEO

Moo Marketing (United Kingdom)

Morning Session

Time	Activity
8:00 – 9:00	Registration-Purple Market
9:00 – 9:10	Introductions-MC, Timothy Damiano
9:00 – 9:10	Welcome Address-Victor Mutua, President, Top Marketers Club
9:10 – 9:20	The Era of the Marketer, Victor Mutua, Top Marketers Club
9:20 – 9:50	Keynote Address – Marketing for Government, Rose Ronoh, Director, Trade Policy, Kentrade
10:20 – 10:30	Purple MarketStartwithThem , Joan William, Chief Marketing Office, Purple Market
10:30 – 11:00	Tea Break & Photo Session
11:00-11:10	Shortlist -Doris Muigei, Head of Business, Shortlist
11:10 -11:30	Digital Marketing-Jerry Jiwala, CEO, MOO Marketing
11:30 -11:50	Algorithm Marketing, Timothy Oriedo, Predictive Analytics Lab
11:50 -12:10	*Marketing Research*, Margaret Ireri, TIFA Research
12:00 – 12:35	AIgorithmic Marketing, Timothy Oriedo, Predictive Analytics Lab
12:10 -12:30	Evolution of Broadcast Media, Nation Media Group/TAG Brand House
12:30 – 1:00	Pannel Discussion-How B2B Marketing can win sales Moderator –Thrity- Engineer Mbuthia,Executive Coach, FCIM Chartered Marketer Panelists Dorothy Matheka – Marketing & Communications Manager, East Africa,Philips Maryanne Ndanu– Marketing Manager – Cloud & Technology, East Africa, Oracle Victor Mutua – Marketing & Communications Specialist, Esri Eastern Africa
1:00 -2:00	Lunch Break

Afternoon Session

2:00 – 2:10	Evolution of Money Transfer- Ed Magema, Managing Director, Chipper Cash
2:10 – 2:30	PR & Marketing CommunicationsPaul Mwirigi, Managing Director, Capital One/td>
2:30 – 2:50	Location Based Marketing; Location as a Lence for E-Commerce (Masosko) Jackie Mwaniki, Fraym
2:50 – 3:10	Sales Evolution Victor Mwangi, Chief Commercial Officer, Sendy
3:30- 3:50	Evolution of Marketing Mix Navalayo Asembo-CEO, Enda Athletic Inc
3:50- 4:10	Brand Management Pawan Kumar Marella-Brand Building Director-Beauty & Personal Care, Unilever East Africa
4:10-4:30	Experimental- Spark Communication
4:30-4:50	Evolution of Customer Experiance – ICX
4:50 – 5:30	Panel Discussion: Sales & Marketing Land Scape 2020 Moderator – Doris Muigei, Head of Business, ShortlistPanelists Pricilla Muhiu – Regional Head of MArketing, Sub Sahara Africa, Glovo Alice MAlimo – Sales MAnager GSK Joel Chacha- General Manager , Tell Em PR Rama Oluoch – Youtuber and Vlogger
5:30 – 6:00	Closing Plenary & Departure, Edwin Mosongo, VP Top Marketers Club